Rebranding Thelema

Ankhafnakhonsu Esoterica

Or Why OTO is Getting into Bed with Gerald Gardner

Equinox frontpiece The Thelema Brand of Occultism

For decades, the Ordo Templi Orientis, or OTO has been making a tidy sum by publishing the works of Aleister Crowley. They have done an excellent job of preserving these obscure texts and making them available to new generations of students of the occult arts. The internet has changed their relevance in the preservation of these once virtually unobtainable texts as they are now available virtually.

At the same time, the free dissemination of the books of instruction in Crowley’s personal brand of magick has marginalized OTO as the practice of Thelema has been taken up by unconnected individuals around the world, usually working with the material in isolation, and possessing no affiliation with OTO, nor do they particularly desire one. OTO have also seen the boom in interest in modern witchcraft as a…

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